Website optimisation
For some time the topic of website optimisation has been one of my bugbears. Seemingly far too often what should be a 2 minute search for information, a product or a service ends up taking half an hour or more.
The easy solution, put forward by most web design firms is search engine optimisation (SEO). This is presented as a magic bullet for that vaguely disappointed feeling business leaders frequently have towards their websites. But, as we all really know, deep down, magic bullets are belong in fairy stories and not in business. The reality is that a website is not just an electronic billboard but a fully functioning arm of a business. Instead of approaching it as a technical black box of wizardry beyond our control we should define, develop, implement and especially manage it as such.
In this light I have put together a presentation for business groups – the slides for which are available for download by clicking on the image below. The slides are designed to support the presentation rather than contain it in full and therefore contain highlights and summaries rather than the full picture. If you are interested in having me present this to your board, chamber of commerce or business network group give me a call.
Website Optimisation presentation
Ensuring your business is sustainable is much more than being careful about the resources you use. You need to consider if all your processes and systems will work in the real world, with real-world competition, real-world resource constraints and of course real people inventing, manufacturing, delivering and buying your products and services.